As a business owner you’ve likely come to grips with the fact that your plate is full.
You’d like to be everywhere, all the time, and you’d like to ensure that every aspect of your business receives the attention it needs. Needless to say, you understand the importance of your online marketing efforts but inevitably feel pulled in a hundred directions, just online! Let us ease a little of that burden with a list of 5 free and outstanding online marketing tools that you need to add to your business dashboard.
1. Google Alerts Want to keep on top of what’s being said about your brand or about a certain topic within your industry? Looking to keep tabs on something a competitor is doing? Google Alerts allows you to enter search queries to monitor. Google Alerts regularly checks the web for search results that meet your query and sends them to you in an email. How’s that for having ears everywhere?
If you want to truly understand your website, you’ll want to get very comfortable with Google Analytics. This tool can be used by anyone, no matter how big or small the website, and can provide you with extensive insights into the patterns on your pages. Use Google Analytics to measure traffic, traffic sources, post success, conversions, sales, audience habits and so much more. While the dashboard of analytics may intimidate some, tutorials and resources abound and can walk you through all aspects of your data.