Viewing website analytics can be a time consuming and daunting task, especially if you are new to the analytics realm. However, every company regardless of size should use the FREE service Google Analytics. You do not have to be a marketing genius to understand the numbers and the impact they can have on your company.
Below are some basic terms and explains to help you get acquainted with your website numbers.
A pageview is counted each time a page from your site is loaded by a browser (Google Chrome, Firefox, Safari, or any other internet browser). Pageview count can be misleading because if a person is viewing the page, hits referesh; this now counts as two page views. Another example is if a person is viewing one page, goes to a second page and finally returns to the first page, this counts as three page views.